Store Information 

Bánh Mỳ Cô Diễm

Banh Mi Co Diem is a familiar address for Vietnamese street food lovers.

We specialize in serving traditional and modern sandwiches with a variety of fillings such as grilled meat, meatballs, fried eggs, ham... combined with special sauces, fresh vegetables and hot, crispy bread.

With the motto Delicious - Fast - Clean, the restaurant always focuses on the quality of each loaf of bread, reasonable prices and dedicated service

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Experience

  • History @Miss Diem ​​Bread

    2025 |Hoàng Văn Thụ, Pleiku, Vietnam

    Banh My Co Diem started as a small bread cart in 2005, with the desire to bring delicious, clean and authentic Vietnamese bread. Thanks to the unique flavor and the trust of customers, the shop has gradually developed, becoming a familiar destination for many diners near and far. We always maintain quality and dedicated service on our development journey.

  • Source @Le Diem Beef Roll

    2025 |Thống Nhất, Pleiku, Vietnam

    Le Diem Beef Jerky was established in 2006, starting from a small establishment with a family recipe and a passion for preserving traditional flavors. With 100% fresh beef ingredients, no preservatives and a meticulous processing process, Le Diem beef jerky quickly gained the trust and love of customers. Over many years of development, the store has continuously expanded, improved quality and become a familiar address for those who love rich beef jerky, authentic Central flavor.

  • Tagget @Clean Food

    2025 |Wừu, Pleiku, Vietnam

    Established in 2006, Le Diem Production Facility specializes in providing beef sausage and traditional food products, committed to 100% clean ingredients, no preservatives, ensuring hygiene and safety and stable quality. With a reputation of more than 15 years, Le Diem is a trusted address for many customers in and outside the region.

Vision Mission

  • Help the community and society

    1980-2012 |Corporate Vision

    Vision To become the leading local favorite and trusted traditional bread brand, contributing to raising the value of Vietnamese street food.

  • Strict organization

    2012-2020 |Mission and Corporate

    Vision and mission allow leaders to effectively allocate resources within the business, developing each department according to different tasks and expertise. Thanks to that, it constitutes a tight, interconnected and professional organization.

  • Take action, listen and make amends

    2020-2024 |Vision, Mission and Clan as a system

    We listen to every opinion, appreciate every suggestion – no matter how small – to continuously improve. There are sweat and tears in the journey to preserve that traditional flavor, but what makes us happiest is to accompany and serve you every day